Lost & Fray takes Boutiques Singapore SS2026

Last weekend, Lost & Fray returned to Boutiques Singapore for our second year—this time in Room 3B with a full setup, new pieces, but same energy.

Year 1 was about figuring it out. Year 2 was about doing it right. We launched our Spring/Summer 2026 collection featuring baby blue and buttery yellow (our first true colors beyond neutrals), debuted our bamboo knit innovation (softer, lighter, more cooling than our classic bamboo), and introduced new silhouettes like the Marla High Neck Faux Romper, Lana Reversible Top, and Shiloh Wrap Sweater.

The response? Overwhelming. Customers lined up for try-ons, first-timers fell in love with bamboo, and repeat buyers came back for new colors. By Sunday afternoon, several sizes of the Lana had sold out.

But what made this weekend special wasn't just the sales—it was the conversations. The try-on fashion shows in the change room. The "I follow you on Instagram!" moments that never get old. Watching someone touch bamboo for the first time and see their face change. That's what Lost & Fray is built on: good product, genuine interactions, and community. And that's what we're protecting as we grow.

The SS2026 Collection is now available online at lostandfray.com and in-store at our Stockists at the Eco Club in SG and CoSHOW in HK. Thank you to everyone who stopped by, tried on, bought, or just stayed to chat. You made this weekend what it was. Here's to Year 3.

— Alice Chen, Founder