our story
The inspiration behind Lost & Fray began with a simple love for bamboo — first discovered through the unmatched comfort of bamboo bed sheets. The fabric’s cool, breathable nature made it perfect for life in the tropics, yet truly stylish designs made from it were few and far between.
We saw an opportunity to create clothing that feels as good as it looks — elevated essentials made for warm climates and modern lifestyles. From this vision, Lost & Fray was born: a contemporary bamboo loungewear label redefining comfort through versatility, minimalism, and mindful design.
Lost & Fray is a sustainable bamboo loungewear brand that embeds comfort and versatility within contemporary fashion. We are excited to help you (re)build your capsule wardrobe, with flattering and practical pieces that not only transitions from your WFH days to the office, but also keep you cool in the Singapore heat.
our philosophy
At Lost & Fray, we design with one simple belief — that comfort and style should never be mutually exclusive. Every piece is created to bring ease, confidence, and timeless appeal to the modern woman’s wardrobe.
Our designs are made to move with you — from home to city, from day to night. Most of our dresses are reversible, offering multiple ways to wear and endless styling possibilities. By creating pieces that adapt to different occasions, we reduce the need for excess — because true luxury is longevity.
We believe in quiet confidence. Each piece is thoughtfully pared down, refined, and neutral in tone — making it effortless to pair, layer, and style. This simplicity is intentional: to help you build a lasting capsule wardrobe that transcends trends..
We champion bamboo for its natural softness, breathability, and cooling touch. But beyond its comfort, we see its potential for beauty — crafting silhouettes that are flattering, feminine, and sophisticated. Our loungewear isn’t just for staying in; it’s designed for everywhere you want to be.
Creating a Capsule Wardrobe
We want to help you build a capsule wardrobe with modern and minimalist silhouettes - that makes getting dressed easy
Finding comfort in a hot climate
We are solving for what it means to live on or close to the equator - we chose bamboo for its incredible temperature-regulating properties
Sustainability and Ethical Consumption.
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