Lost & Fray turns one!

When Lost & Fray first launched a year ago, it began as an idea scribbled between spreadsheets and slides — a vision to create loungewear for anywhere. What started as a simple love for bamboo fabrics has since grown into a brand that stands for comfort, versatility, and quiet confidence.

Over the past year, we’ve seen our little brand find its rhythm: from our very first launch party to our debut at Boutiques Singapore, to partnering with With Love for our first offline stockist, and now, expanding into Hong Kong with CoSHOW. Each milestone has been both surreal and deeply rewarding, reminding us how much can happen when passion meets purpose.

As we celebrate this first chapter, we’re filled with gratitude and excitement for what’s ahead. Every piece of feedback, every reorder, every conversation has helped shape who we are today. The next year will be about deepening our roots — refining our collections, introducing new silhouettes, and continuing to craft pieces that make you feel as good as you look.

From our home to yours — thank you for being part of our story. Here’s to year two, and to many more moments of flow, ease, and effortless style.

💛
With love, always,
Alice & the Lost & Fray team